How Dungaree Brand Bambalam Grew Sales 10X in 1 Year by Targeting International Customers
See how South African brand Bambalam scaled global sales by 10X in just 12 months. Learn how Shopify Markets and TUNL’s Live Rates helped them reduce international shipping costs and boost conversions.
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Bambalam
Trusted by 4,000+ SA brands shipping globally
4.9 Stars
About Bambalam
Bambalam was launched in 2021 with a focus on creating sustainable, comfortable, and inclusive dungarees for everyone. They quickly developed a large international following through social media.
The Problem
Despite their growing popularity, Bambalam faced challenges in efficiently shipping products to their global community. Customers frequently expressed concerns about high shipping costs, which hindered international sales.
“Looking at my Shopify store data, I noticed a massive drop-off of customers at checkout. It was hard to tell whether this was due to ZAR checkout pricing or shipping fees, so I decided to tackle both.” - Jordan Cox, Owner
The Solution
Bambalam addressed these challenges by implementing several key strategies:
Customer Feedback: Listened to their customers who voiced concerns about expensive shipping.
Shopify Markets Integration: Leveraged Shopify Markets to:
Display prices in the customer’s local currency.
Adjust product pricing based on different international markets.
Absorb a portion of the shipping costs to make their products more attractive.
TUNL Live Rates Integration: Utilised TUNL’s Live rates plugin to offer multiple, competitively priced shipping options at checkout, enhancing the customer experience and increasing the likelihood of completing a purchase.
The Results
The strategic shift to focusing on international markets, supported by TUNL and Shopify Markets, yielded remarkable results for Bambalam:
Sales Growth: Within a year, Bambalam experienced a 10x increase in sales, with over 90% of orders coming from international customers.
Conversion Rate: Since adopting Shopify Markets and integrating the TUNL Live Rates plugin, Bambalam’s conversion rate surged by 321%.
We're proud to have played a crucial role in Bambalam’s remarkable growth journey, and we look forward to helping more South African merchants achieve similar success on the international stage.
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